In this age where more and more people are going online. The importance of SEO is becoming more crucial for companies to grow business. Google ranking algorithms are often updated and it is vital to know the latest SEO ranking factors.
Before we dive into the topic lets look at what SEO ?
SEO is the process of making websites more visible to search engines to get more traffic from organic search. Google uses ‘bots’ to index our website so that it can show the most relevant search result. A good SEO strategy combined with great content makes it possible for our website to get listed in the search engine results page( SERP).
SEO has a pivotal role in establishing a website’s authority. Having more authority helps in getting more clients. Thus building the brand. Seo takes our pages to higher ranks in SERP.
IMPORTANT SEO RANKING FACTORS
1. CREATING SIGNIFICANT CONTENT
Good SEO is integral to great content. When our content becomes more relevant and accurate to the searched query and It’s ranks higher. Good content is created through extensive research and the strategic use of keywords. Keywords are sprinkled naturally in our content. Even though ‘keyword stuffing’(overuse of keywords) should be avoided. Google may penalise us for doing so. For this, we can use ‘latent semantic indexing’(LSI) keywords. LSI is the alternative keyword to the main keyword. We must be able to deliver value to the users through our content.
2. DOMAIN SECURITY (HTTPS)
Hypertext transfer protocol – Secure is becoming more and more accepted by search engines these days. Every person on the internet prefers a secure connection rather than insecure. It helps in securing the connection from the website to our browser. Google has started flagging insecure websites. This leads to the high bounce rate of the website.
3. BACK LINKS
Back-links are crucial in determining the ranking of our website. Back-links are the links of our website on other websites. Back-links help us to know the trustworthiness of a website. If a reputed website links our website in theirs, the more trusted we are. We have authority over the topic. This trust means a lot to google to list us in higher pages of SERP. Guest posting is one method of creating back links to our website.
4. DWELL TIME
Dwell time is the time spent by the user on our website. Having a simple, relevant and entertaining content helps the website to increase the dwell time. If the user is able to navigate easily through our website, our website ranking increases. Organizing our website’s home pages and sub-pages easily accessible to the user is very important. This also helps the bots too easily index our websites.
5. PAGE LOAD SPEED
This is a very important factor. Ideally, a page should load in 3 to 4 seconds. It also varies according to the type of website. We must optimize complicated contents such as image and video data so that they load faster.
Mobile users are increasing and thereby searches done through mobile. It is vital to optimizing our websites to mobile devices. Lots of conversions are made from searches done through mobile devices. To get listed on SERP mobile-friendly optimization is necessary. Google has launched its ‘mobile-friendly index’ which primarily draws search results from mobile-friendly sites.
7. USER EXPERIENCE
The navigation and architecture of our website should be simple and attractive. Otherwise, it will lead to high bounce rates. Many of the websites have reported increased page views after user experience was improved. Having a good architecture helps more pages to be indexed by the bots. If your website is not ranking on search engine then you can contact here: https://www.sandeepmehta.co.in/