Aren’t you among those who spend more time socializing on social media than real life? If yes, then you already know the answer to why social media marketing is famous.
It’s famous because we, the users make it famous, but why is it famous among the marketers that it has become a priority for them? Well before answering this question let’s see some of the statistics related to social media:
Facebook, one of the most popular platforms among all the age groups and its obvious to start this list with face book. A platform which is has the highest number of active users all across the globe. As you can see from the above chart, Asia has the largest number of monthly active users and it is just growing every year. With 2.41 billion monthly active users as of the second quarter of 2019, it is one of the largest platforms for the marketer to reach their target audience at the minimum budget. Let’s see the advertising revenue by geography in the below chart:
Even after low monthly active users in the US & Canada (comparatively), They are the highest advertising revenue contributor followed by Europe and the Asia Pacific. Facebook is a free platform for its users but they do charge from advertisers and 85% of Facebook’s total income comes from advertisers.
Instagram, a picture sharing platform is another very popular social media platform. It’s more popular among the youngsters. Let’s see demographic wise data to analyze the Instagram users as of 2019. As you can see above, the age group of 25-34 are the 33% users of Instagram followed by the age group of 18-24, 35-44 and so on. The first two age group which contribute more to the Instagram users list has the highest number of female users. As we saw on the statistic of Facebook monthly users, the countries from Asia pacific won that list but here, in Instagram, United States top the list of monthly active users list with 120 Million monthly users followed by India(75 million), Brazil (69 million) and so on.
Instagram is the best platform to promote visual-based content like photos and videos. One of the great features of Instagram is its explore section. If your post is performing well( in terms of engagement) then Instagram will display it on the explore section and once your post reaches there, you are going to get tremendous engagement from it (and that too for free).
LinkedIn is another very popular social media network, but this platform is slightly different from other networks. It is a platform to connect professionals. There are almost 260 Million monthly active users in 2019. The above graph shows how rapidly the number of users had grown between 2012 to 2016 quarterly.
Twitter, Launched in 2006, is one of the most popular micro blogging social media platform. A study has revealed that Twitter users are the smartest of them all. One of the most popular features of Twitter is the word limit. Till November 2017, the word limit was just 140 characters which were doubled to 280 for all languages except Chinese, Japanese, and Korean. In the first quarter of 2019, Twitter reported having 330 million active users globally. Twitter is the only platform where the monthly active users are somewhat similar for every quarter from the last four years.
Twitter is a platform where Entrepreneurs, Politicians, Brands and the general public can connect and communicate effectively. Nowadays, If you have noticed, many people write their complaints or queries to the brands directly on twitter and it also gets solved over one tweet. Twitter is a platform that has the power to viral anything in little to no time. It is one of the best platforms for brands to get noticed by their unique ideas.
Launched in March 2010, Pinterest has reached 300 million monthly active users as of August 2019 in such a short period of time. Just like Instagram, Pinterest is a platform that only focuses on visual content like photos, videos, and GIFs with a unique feature which makes it a favorite of the bloggers and that unique feature is a linking to the article or product. You just have to pin an appealing photo to Pinterest with the basic details like title and description and it can do magic for your traffic.
As you can see below in the graphical statistics, the number of monthly active users are continuously increasing every year. Every platform attracts the interest of the specific gender so does Pinterest. Pinterest is a platform that attracts mostly the female audience. Though the above statistical data is old, the scenario is the same as in the second quarter of 2019. Around 70% of Pinterest users are Females.
Statistics Source: market.us
As you can see from the above statistics, every social media is a great platform for marketers to showcase their product to their target audience. The best part of social media marketing is that if you running a paid campaign, you can control who will see and interact with your post and you can do that with a low budget as well. That way, you can target the audience who can easily convert into your customer.
Every platform gives the analytical feature which makes it easy for the marketers to analyze the engagement and to check what type of content is performing well and which content type needs to be removed from the strategy. There are many tools available in the market which help you plan your social media marketing strategy. These tools also help you to stay up to date with the latest trends and help you grow your audience as well.
If you are not sure how to plan and execute your social media marketing strategy you may consult a social media marketing company that has a great portfolio and are experts in doing it. If done well, social media marketing can be the most effective way to skyrocket your sales and can make your small business profitable. Did social media marketing help your business to generate some sales? What was your strategy? Write your answers and feedback below in the comment section.