With the advancement of technology, most of the business shift to online for better opportunities. So the need for social media marketing increased. As social media provide us a platform to promote our product or service using social sites, it becomes popular for both practitioners and researchers. Social media marketing tool has a promising rise in the business arena and is a sure way shot to grow your business. For the purpose of selling our widgets, the first step is to establish a connection with the person at the other end of the screen. There are a lot of social sites from which we connect with other people.
Nowadays, people love to interact with each other and socializing even though communication ways are changed just because of social media. If we look around and see people lifestyles, usually we find individuals spend two or three hours daily on social sites. People of all ages find their interesting social networking sites and follow the conversation happening there. From that, we understand how much social media marketing become important for our lives. When marketing companies look at the social market site, they find a huge potential waiting for them to explore.
REASON SOCIAL MEDIA MARKETING IN BUSINESS:
Following reason why we use SMM in business :
Connect with Consumers & Industry Leaders:
Social media leads to real relationship building. Social sites like Twitter and Instagram can get you free interaction with your customer so you can read their tweets and status updates to get know their daily lives like what products or services they prefer and why and maybe it helps you make your strategy.
Social media can boost your site’s SEO. Search engine crawlers know about pages who have consistent earn traffic and who just float out there, forgot and ignore. Using social media posts, optimized pages are driving traffic which allows them to climb much faster in the search engine results pages (SERPs).
Increased Web Traffic:
Social media posts can drive targeted traffic. The difference is made when you create a new page on your site, landing pages, well-placed social media posts. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?
HAVING SOCIAL MEDIA MARKETING STRATEGY IS NECESSARY:
Most of the business owners think, creating new accounts and sharing updates is social media marketing and by doing that they will achieve their point but when not get any result, start thinking SMM is not working. Actually, social media marketing is not working on “if you build it, they will come” rather it needs a proper strategy to do so. Few Social media marketing strategies are:
- Set a goal related to business:
Setting a goal is an essential criteria for any circle but having SMART goal leads you towards success. SMART goal is basically specific, measurable, attainable, relevant and time-bound. These goals guide your actions and ensure to lead real results.
- Learn about your audience:
Reaching your goal, you must know anything and everything about your audience. Here the audience refers to a target person who promotes your business. If you own a jewelry store, your target audience must be women, it should not help you if you target men because it’s not there field of interest. One thing must be in mind that converting your followers into your customer is always critical. Think before you act. And one thing for sure don’t make any assumptions, real data is necessary.
- Reaching your competitors:
Every field have their competitors, you must have a strategy to compete with them. For that purpose use competitive analysis to know anything and everything about them. Who they are, how they are and what they doing to come at the top. It will help you establish your social media strategy, your idea to work through.